Social Media Marketing for DOMINANT ACADEMY and Lead Generation

Dominant (Football Performance) Academy is created to help footballers become better and not just better but complete dominant athletes on the playing field!

We created Campaigns and targeted parents interested in sport, fitness, football in general. Social Media Campaign (Facebook and Instagram) is created with the goal to maximize traffic to the Instagram Page and build Brand Awareness but also to bring Leads – people registered and interested to know more about Dominant Academy and Free Trial Session.

Dominant Academy - b1-media.com

Instagram Page: Dominant Academy

Website: www.dominantacademy.com

  • An increase in Instagram traffic and Leads (Registrants)
  • Impressions per month 105, 325 people (several times appeared to the same person)
  • Reach growth 42,829 (unique view)
  • 145 Leads – People Registered for 2 Free Sessions with Dominant Academy
  • Increase in Traffic, Leads and Engagement
Dominant Academy - Social Media Marketing - Services - Advertising agency - b1-media.com
Dominant Academy - Social Media - Portfolio - Advertising Agency - b1.media.com
We installed the custom and lookalike audiences to attract people who already visited Instagram Page and show ads to them and also people similar to those people.
After creating A / B testing for Facebook and Instagram ads, we tested which visual photo is bringing the most interaction.
Dominant Academy - Social Media Marketing - Services - Advertising agency - b1-media.com
Dominant Academy - Social Media - Portfolio - Advertising Agency - b1.media.com