Why do you need an e-commerce website?
An e-commerce website allows you to create your online store and put your products/services directly for sale with online payment via Pay Pal, Card payment or even Cash on delivery. It is a real exhibition space with the help of which you can get new clients. Your website becomes a real catalog of products on the Internet. Your customers use a space that contains all the information: images from all angles, product comments, not only commercial but also technical specifications.
To sell online you will need a website that should be representative, understandable to your customers, easy to navigate, and clearly branded. The design and development of your e-commerce website is probably the biggest business step you will have.
Internet payment gateway system setup
A reliable and secure system for online authorization of payment cards and other forms of online payment is probably the most important element on which the success of your online store can directly depend.
Payment Gateway (IPG) is very simply a ‘card acceptor’ of your online store. Of course, a good Payment Gateway offers much more. It reduces lost sales, ie. increases the ‘conversion’ of visitors into customers, speeds up and reduces the initial costs of integration, gives you constant access to data on your payment transactions, offers a whole range of tools to protect against internet fraud, etc.
According to our experience, the success of your sales may very much depend on the payment system you are using. The more stable and high-quality the system is, the easier sales will be, and you will gain the trust of customers.
Digital marketing agency and website development agency can help you in several ways: first how to choose the right platform on which your store will be located, then to arrange the products in a simple and efficient catalog, and finally to connect the payment system with your website. Additionally, a website development agency will link analytics and Google business to your site, making it easier for you to track conversions and sales.
On the other hand, Digital Marketing Agency is very important for promoting your products, especially connecting to social networks and advertising products.
Delivery Service – Select the delivery service through which you will deliver the product
Online customer support – ensure a constant line of communication with your online customers
Updated inventory – Internet shoppers are especially sensitive if you sell them something you don’t have in stock
Mobile app / site – Soon most e-shopping will be via mobile devices. Be prepared
SSL Certificate – Install an SSL certificate on your domain and provide customers with more secure purchases
Quality Hosting – Choose a quality hosting provider for fast and stable operation of your online store.
Analytics and Measuring
Let’s define the UX & UI together!
UX (user experience) is the experience that the user has on your website.
UI (user interface) is the way a user navigates through your website. This is the essence of every online store. It is up to us to anticipate this path and enable the customer to feel as comfortable as possible while performing the shopping process. The point is that the customer at each station has exactly what he can recognize (expect) and what will help him make an online purchase.
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